3M Avagard

As a global pandemic changed our world, we thought how can 3M Avagard™ and its portfolio of sanitization products meet the needs of an ever changing environment while offering specialized solutions with a purpose?
 
Our goal, to build a compelling and holistic, global experience for the Avagard Brand, and the Medical Solutions Division by envisioning new product and brand opportunities, creating a bridge between current strategies, equities, assets and the future.

We started with asking the question of who is 3M Avagard™, where are they in the market today and how might we position ourselves for the next 5 years? The world is changing and 3M Avagard™ is surrounded by well financed and carefully curated brands that are poised as market leaders with a focus on outcome-based solutions and experiences, rather than individual product offerings. How do we modify our brand position to broaden our reach to new customers?

I led an incredible team of designers that helped put together this vision of the future for the Avagard Brand. In just a few short months, we showed the Business the true power of design, using very little resources. A strategy built on pushing the limits around our current brand positioning, with the intent of driving global growth through a multi-segmented opportunity, addressing the unmet needs of our diverse, and unique customers.